MEDIA RELATIONS MANAGEMENT
We match the right story with the right media channels.
BIEM Consulting provides strategic media relations management services designed to enhance companies’ media visibility and ensure they communicate effectively with industry stakeholders.
Using our sector-specific media expertise and communication network, we ensure that companies’ news, products, investments, technologies and success stories reach the right media channels; we transform media visibility from an unplanned news flow into a strategic communication tool.
Media Strategy
Not every news story has the same impact across all media channels.
We determine which media channels, topics and messages are most appropriate based on the company’s objectives, field of activity, target audience and communication needs.
By evaluating national, international and sector-specific media channels, we develop a media communication strategy tailored to the company’s needs.
Media and Publisher Relations
We support the establishment of sustainable communication relationships with journalists, editors, publishers and sector-specific media organisations.
We help companies position themselves not merely as news providers, but as reliable sources that supply the information and expertise the media requires.
Press Releases and News Management
Not every development within a company may be newsworthy. What matters is correctly highlighting those developments that do have news value.
We prepare high-value news content for new investments, product and technology launches, major projects, corporate developments, statements by executives and sectoral analyses, and distribute it to the appropriate media channels.
Interviews and Expert Opinions
We transform the sector expertise of company executives and specialists into media visibility.
By producing content in formats such as interviews, expert opinions, Q&As and sector assessments, we support executives in becoming visible and trusted authorities within their fields of expertise.
Product, Technology and Investment Communications
In technical and B2B sectors in particular, accurately communicating a new product, technology or investment is of paramount importance.
By conveying technical specifications, commercial benefits and innovative aspects in a way that the target audience can understand, we transform product and technology news into compelling media content.
International Media Communications
We also plan media communications on an international scale for companies expanding into international markets.
We provide support in preparing English-language content, reaching international sector-specific publications, distributing news to media channels in different markets, and enhancing international visibility.
Monitoring and Analysis of Media Visibility
We do not assess the success of media work solely by the number of published news stories.
We monitor which media organisations have featured the stories, which messages have stood out, and whether the visibility has reached the target audience; by evaluating the results obtained, we contribute to the development of the media strategy for the coming period.